WRITTEN BY THE PEOPLE DOING THE WORK● AWAITING FIELD REPORTSBREWSER MEDIA SYSTEMS
BREWSER

NAVIGATING THE COFFEE WORLD
WE WORK HERE. THAT’S THE WHOLE CREDENTIAL.

INDEPENDENT COFFEE FIELD REPORT

CAN INDEPENDENT
COFFEE STILL
COMPETE?

Corporate coffee is expanding. BREWSER wants to know what independent owners, operators and baristas are seeing from behind the counter, and in the numbers.

Takes about five to eight minutes. Answer under your name, on background, or anonymously. BREWSER will not identify you or your business without permission.

AWAITING FIELD REPORTS34 QUESTIONSMOST OF THEM OPTIONALNOTHING PUBLISHED WITHOUT YOUR SAY
FIELDREPORT.EXE
01 / About the respondent
Leave blank if you would rather.
Q2Your role REQUIRED
Used only for editorial follow-up. Checked for format only if you fill it in.
Q8How would you describe your market? REQUIRED
Q9How long has the business been operating? REQUIRED
Q10Number of locations REQUIRED
02 / Local competition
Answer these however they land. We are not assuming corporate expansion has been bad for you, and if it has helped, that is worth just as much to us.
Q12Have corporate coffee chains expanded near your business during the past three years? REQUIRED
Q13Which competitors have affected your business most? OPTIONAL
Pick as many as apply.
Factual only. We are mapping a market, not building a case against anyone.
Q16Have you noticed an effect on customer traffic? OPTIONAL
Q17Have you noticed an effect on hiring or employee retention? OPTIONAL
Genuinely asking. This is the answer least likely to get published elsewhere.
03 / Business information, entirely optional
Every question in this part is optional and the form sends fine without any of it. Approximate directions are more useful than exact figures. Do not share anything confidential, anything covered by an agreement, or anything you are not authorised to disclose.
e.g. down about 10 percent
04 / Attribution and permission
Q28How may BREWSER use your response? REQUIRED
Q30May BREWSER contact you with follow-up questions? OPTIONAL
Name anything you do not want printed and it will not be.
05 / Before you transmit
▸ BEFORE YOU TRANSMITBREWSER will follow the attribution preference selected above. If you provide contact information, it will be used only for editorial follow-up. Do not include trade secrets, private employee information, customer information, or financial details you are not authorised to disclose.

What we can and cannot promise: we will not name you or your business against the preference you chose. We cannot promise the transmission itself is untraceable, since our hosting provider records the IP address of anyone who submits a form as part of its spam filtering. If that matters for your situation, answer from a personal device on a network that is not your employer’s.
Brewser logo: a pixelated letter B with a coffee cupBREWSER

A collective of owners, baristas, managers and roasters writing about the parts of this trade nobody else covers. No sponsors, no advertising. It comes out of one person’s pocket, because this stuff needed reading.

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